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Daniel Eliot, Director @ NCSA will sit down with Samuel Salzer, Habit Expert and Masha Sedova, Co-Founder of Elevate Security, to discuss three strategies you can easily integrate to take your cybersecurity awareness program to the next level in 2020
Three Behavioral Science Approaches You Should Be Using In Your Cybersecurity Awareness Program: An Interview with Samuel Salzer and Masha Sedova
Study after study shows that the reason why people don’t do things is not always because they don’t understand, it’s because they are not motivated. Motivating employees to change their cybersecurity behavior can seem like an overwhelming task but there are simple behavioral science techniques cybersecurity professionals can leverage to motivate employees to do the right thing. Daniel Eliot, Director of Education and Strategic Initiatives, National Cyber Security Alliance will sit down with Samuel Salzer, Behavioral Designer & Habit Expert and Masha Sedova, Co-Founder, Elevate Security and award winning cybersecurity expert to discuss three strategies you can easily integrate to take your cybersecurity awareness program to the next level in 2020.

Jan 23, 2020 10:00 AM in Pacific Time (US and Canada)

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Masha Sedova
Co-Founder & CPO @Elevate Security
Masha Sedova is an industry-recognized people-security expert, speaker and trainer focused on engaging people to be key elements of secure organizations. She is the co-founder of Elevate Security, delivering the first people-centric security platform that leverages behavioral-science to transform employees into security super-humans. Before Elevate Security, Masha Sedova was a security executive at Salesforce where she built and led the security engagement team focused on improving the security mindset of employees, partners and customers. In addition, Masha has been a member of the Board of Directors for the National Cyber Security Alliance and regular presenter at conferences such as Blackhat, RSA, ISSA, Enigma and SANS.
Samuel Salzer
Samuel Salzer is a leading behavioral strategist and habit expert, having worked with organizations across Europe, Australia, and North America. Among other things, he’s one of the world’s first Chief Behavioral Officer (CBO) in tech, and he specializes in applying insights from behavioral science and behavioral economics to build user-centered and habit-forming products and services. At the forefront of the emerging field of Behavioral Design, Samuel is a frequent keynote speaker, curates the popular newsletter Habit Weekly, and has co-authored “Nudging in practice - Helping organizations make it easy to do the right thing.” The book offers a comprehensive guide to organizations interested in understanding and systematically utilizing behavioral insights.
Daniel Eliot
Director of Education & Strategic Initiatives @National Cyber Security Alliance (NCSA)
Daniel Eliot is director of education & strategic initiatives at the National Cyber Security Alliance (NCSA). NCSA is a leading neutral nonprofit public-private partnership devoted to strengthening America’s cybersecurity through awareness and education. Daniel runs CyberSecure My BusinessTM, which is a national program designed to help businesses of all sizes learn to be safer and more secure online. He brings together the federal government, state and local governments, academia, and the private sector to discuss cutting-edge issues and create and implement high-quality, large-scale education and awareness efforts. Daniel is an accomplished speaker and champion when it comes to cybersecurity, and regularly speaks at events across the country and collaborates on regional and national cybersecurity initiatives.